Nintendo x TenPin
Nintendo wanted to promote the launch of The Super Mario Galaxy Movie and the Super Mario game on Switch 2 in tandem, taking over every bowling lane screen across the UK Tenpin network for the two weeks around the film launch
Nintendo's goal for the campaign was to build brand awareness while driving promotion of The Super Mario Galaxy Movie and the launch of the Super Mario game on Switch 2 together
- Brand awareness
- Increased Super Mario Galaxy Movie promotion
- Increased Super Mario game launch on Switch 2
- Core Target Audience
- Gen Z
- Target Locations
- Total UK network coverage (60 locations)
- Campaign Period
- 14 days
How the takeover
played out
- 01
Strategy
Nintendo wanted to tie in its advertising with the launch of The Super Mario Galaxy Movie to promote its Super Mario game on Switch 2
- 02
Execution
Nintendo created an action-packed 10 second video that played out across the 722 Bowling Lane digital advertising screens for the two weeks around the film launch
- 03
Unrivalled attention
Adrenaline-fuelled players with an average 60 minute dwell time on the bowling lanes was the perfect environment for Nintendo to reach its target audience at their most engaged
- 04
Unmissable advertising
Nintendo's 10 second video (without sound) was synchronised across all 722 Bowling Lane digital screens to create a dominant 'take over' feel, delivering high impact and unmissable advertising
- 05
Result
A campaign in an environment that perfectly reflected Nintendo's brand values
Campaign
Media
Our Feed
Vertical clips from the Nintendo campaign: takeover moments, reactions and behind the scenes
