Oreo Ice Cream x TenPin
Oreo Ice Cream wanted to sit at the heart of 'Competitive Fun', running its Irresistibly Oreo campaign across the Tenpin Digital Network for the peak six weeks of summer and bringing it to life with two branded bowling event nights
Oreo Ice Cream's goal was to position the brand right at the heart of 'Competitive Fun', reflecting its core values of 'Everyday Playfulness', 'Shared Experiences' and 'Interactive Engagement'
- Build association with 'Competitive Fun'
- Own brand event to bring Competitive Fun alive
- Increase brand awareness via DOOH and social channels
- Amplify brand positioning through curated content
- Core Target Audience
- 18-34
- Target Locations
- Total UK network coverage (60 locations)
- Campaign Period
- 42 days (21 Jun - 1 Aug 2026)
How the takeover
played out
- 01
Strategy
To fully immerse the brand in the Competitive Fun environment, Oreo Ice Cream created its own Oreo Ice Cream Bowling Event, combining competitive play with a food-loving audience and amplifying it through the Secret Manchester Network
- 02
Execution
Bowling Event Nights on 15th and 29th July brought Competitive Fun to life and generated content for Oreo's social channels, while a Digital Out of Home campaign ran across the Tenpin network for the peak six weeks of summer
- 03
Unrivalled attention
Adrenaline-fuelled players with an average 60 minute dwell time on the bowling lanes was the perfect environment to reach the 18-34 target audience at their most engaged
- 04
Unmissable advertising
The 10 second copy was synchronised across all the digital screens to create a dominant 'take over' feel, delivering high impact and unmissable advertising
- 05
Result
A campaign that reached Oreo Ice Cream's audience within the competitive fun environment while two live bowling events amplified it through Oreo's social channels: a multi-channel campaign bigger than the sum of its parts
“Thanks so much for making Wednesday evening a success! It all came together wonderfully, an outstanding effort from all, great to see the whole thing alive and breathing.”
Campaign
Media
Our Feed
Vertical clips from the Oreo Ice Cream campaign: takeover moments, reactions and behind the scenes
